Hospice And Social Media: The Community Hospice Gets Social
Lately, I've been asked a lot about how hospice companies are using social media. While I have not found many examples, I did run across this pioneering organization, The Community Hospice, based out of New York State. They are building a branded online community and social media hub on their website (smart move) and connecting it to various outposts such as Facebook, Digg, Twitter, and StumbleUpon. They also use video pretty effectively to promote their services through interviews of actual clients/patients. Here's a screen shot of their community page:
I'll be reaching out to The Community Hospice to see if they're interested in being interviewed. Hospice organizations around the country could learn a thing or two about what they are doing to build community on the Web.
Related Posts:
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- Join The Social Media Revolution [Video]
- Web Savvy Senior Living Companies Are Making The Move To Social Media. Are You?
Need A Company Blog?
CareNetworks is now helping senior living and LTC companies build awesome corporate blogs on the WordPress platform. If you've been thinking about starting a company blog, contact us. We'll help you figure out the best solution for your organization. At the very least, read these posts:
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Brian Geyser, APRN-BC, MSN is a clinician, consultant, educator, blogger, online community manager and the founder of Carenetworks, LLC. He blogs regularly here at Carenetworks.com and would love to connect with you on Twitter, Linkedin, and/or Facebook.
Comments
• Who is the intended audience?
• Which departments are using this (Community Outreach? Marketing? Development? HR? Volunteers?)
• What are their goals for the site? In particular, how will they know if it's a success?
Looking forward to the conversation!