The Company:
Terrace Communities is a family of seven exceptional assisted living residences in Vermont, New Hampshire, Maine, and Florida. Back in September of 2008, Terrace Communities retained CareNetworks to build a branded online community for all seven of their assisted living communities. The idea was to use social networking and social collaboration technology to connect the Terrace Communities ecosystem together under a branded virtual umbrella - allowing residents, family members, staff, referral sources, partners, and other stakeholders to connect, communicate, collaborate and share.
Business Goals:
- Centralize communications between all assisted living communities in the group
- Attract and engage prospects and nurture relationships with customers
- Provide information and resources to residents and familiy members quickly and easily
- Give staff a place to post stories, pictures, events, and other content relevant to stakeholders
Results:
As of March 2010, over 19,000 unique visitors - including staff, family members, residents, prospects, and business partners have made over 50,000 visits to TCO and the site has been featured in Assisted Living Executive magazine as well as on Mashable.com.