Frequenty Asked Questions

General

1. What is an online community? An online community is a group of people who have something in common who gather online and use social tools to connect, communicate, collaborate and share. Online communities are perfectly suited for senior living and eldercare companies because they give customers, prospects, family members,staff, referral sources, partners, and management (all of whom are already members of your community) a place to meet and have a two-way dialog online. Online communities empower people to be social (a normal human drive) and encourage them to participate, interact, and share. See some examples here. 
2. What is social media? According to Wikipedia, social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques (like blogs, wikis, discussion forums, shared videos, etc.). Social media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogs (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). View some some social media tools here.