Transform Your Website Into A Marketing Machine
Your customers are hyper-social. Is your business?
FACT: Your prospects are doing research and making purchasing decisions online. With an online community, your website becomes a social media marketing hub, allowing you to attract and engage prospects and build relationships with them over time. Using social media, you can open the dialog and influence decisions early in the sales process by listening to their issues and concerns, providing them with relevant, helpful, and timely information, and showing them why your organization is right choice for them.
FACT: Your customers (patients, residents, family members) are talking about you online. With an online community, you can be part of the conversation, strengthen ties with your most valuable customers, and build strong, lasting relationships with their family and friends.
Social media tools can also help you:
- create buzz for company news, activities and events
- improve search engine optimization, driving more traffic to your website
- build and amplify positive word-of-mouth, advocacy, and PR
- showcase your best customers and employees and let them do the marketing for you
- generate more referrals
- enable you to better communicate with prospects and demonstrate your commitment to helping them with their needs
- reduce the length of the sales cycle
- set yourself apart from your competitors and convince prospects that YOU are the right choice.
Findings from the 2009 Tribalization of Business Study:
- People will increasingly buy products and services based on information that does not come from your company.
- interruptive marketing is a waste of money. You need to earn people's attention. You can no longer buy it.
- Sales will be consultative and happening where people are (online). Sales will finally become social networking, what it should have been all along.
- You need to become social and develop online customer service as a part of your business model.
- Develop customer service as a revenue source, complementing traditional sales and marketing approaches.
- ultimately, you will need to become social to succeed.