Posted by Brian Geyser on Tue, Jul 20, 2010 @ 09:13 AM
I'm excited to announce that I will be doing a closing keynote address on the use of social media in home care at the Home Care 100 Conference at the Ritz Carlton Laguna Niguel in California in February 2011. Home Care 100 offers senior executives in home care and hospice a forum to discuss the current business landscape, growth strategies, and the future direction of the industry.
At a similar talk this year at the LTC-100 Conference in Florida, long-term care executives from around the country were intrigued and fascinated by the business opportunities provided by advances in social technologies. Home care companies have a unique opportunity to leverage these new social tools to connect caregivers, patients, and family members (who often feel isolated and alone) and to engage prospective customers and employees by building community around their brand.
For more information about the Home Care 100 Conference and LTC-100, visit Lincoln Healthcare Events.
Posted by Brian Geyser on Mon, Apr 05, 2010 @ 02:29 PM
Assisted Living Services (ALS) based in Meriden, Connecticut is diving head first into the social media ocean and we will be right there along side them to assist with planning, preparation, and plunging (into the waters that is). With our help, ALS will be transforming their existing static website into a dynamic social media hub and caregiver resource center complete with a blog and, ultimately, a collection of strategically chosen social outposts - all with the intention of building community around their company and connecting the growing ALS ecosystem together on the web.
Sharon and Ron D'Aquila, owners of Assisted Living Services, are excited about the potential positive impact the right social media strategy will have on their business and company stakeholders.
CareNetworks has been retained by ALS to assist with social media strategy, planning, development, and training, as well as ongoing community management and technical support. Service Internet Solutions of East Windsor, Connecticut will be providing website design services as part of the company's overall online strategy.
Stay tuned to our Online Community and Social Media Blog as we will be posting periodic updates about the Assisted Living Services Go Social transformation there.
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