Senior Living Marketing in a Digital World
I just ran across this Senior Living Marketing SlideShare I posted back April 2011 and it’s still relevant today; except that some of the stats have changed dramatically in just over a year. How do you keep up? I’m noticing the big players in senior living (Sunrise, Emeritus, Erikson, etc.) are throwing a ton of resources at digital. How do smaller senior living companies compete? Is it even possible to compete with huge budgets and entire digital departments at these larger companies? The short answer is yes.
But it takes smart strategy, resources, and commitment. Traditional marketing approaches dying off and digital is moving in. Are you ready?