Social Media Best Practices for Senior Living and LTC [STATS]
I recently spoke at the LTC-100 Conference in Key Biscayne, FL about the use of social media/social networking in senior living and long-term care. The room was packed with C-level executives who were simultaneously fascinated and frightened by the topic and my analysis of the subject. The fact is that senior living executives need to begin to embrace these new social technologies and, over time, become fluent in social media in order to keep their companies (and themselves) relevant. Why do I say this? Consider these facts:
- The Internet as we know it is only 14 years old
- Facebook alone has over 500 million active users and by numbers is the 3rd largest country in the world behind China and India – Yes Facebook’s population outnumbers the U.S.
- The fastest growing demographic on Facebook is Boomers and Seniors
- The fastest growing segment on Facebook is females age 55-65
- 47% of Boomers maintain a profile on the social web
- In 2009 there were 18 million active online seniors
- Seniors spend 58 hours per month online
- 96% of Millennials have joined a social network
Many of the questions posed by the executives attending the conference related to getting started; best practices; privacy,HIPAA, and risk; resources/time; and ROI. With this in mind, I started a group on the new ALFA Exchange online community to address these very issues. You can check out the first discussion post here where I share a fantastic case study of a senior living company that clearly is leading the pack in this space. If you’re a senior living or LTC professional and are not a member of ALFA’s new online community, it may be worth exploring.
- Senior Living, LTC, and Social Media: What We Learned in 2009
- Senior Living, LTC, and Social Media: What to Expect in 2010