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Social Media Best Practices for Senior Living and LTC [STATS]

By on May 19, 2010 • 51 Comments

Brian Geyser Lecture

I recently spoke at the LTC-100 Conference in Key Biscayne, FL about the use of social media/social networking in senior living and long-term care. The room was packed with C-level executives who were simultaneously fascinated and frightened by the topic and my analysis of the subject. The fact is that senior living executives need to begin to embrace these new social technologies and, over time, become fluent in social media in order to keep their companies (and themselves) relevant. Why do I say this? Consider these facts:

Many of the questions posed by the executives attending the conference related to getting started; best practices; privacy,HIPAA, and risk; resources/time; and ROI. With this in mind, I started a group on the new ALFA Exchange online community to address these very issues. You can check out the first discussion post here where I share a fantastic case study of a senior living company that clearly is leading the pack in this space. If you’re a senior living or LTC professional and are not a member of ALFA’s new online community, it may be worth exploring.

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