Ready to get started? Fill out the Planner below any you're on your way to digital bliss!
Phone # of contact:
Name of contact:
Current website URL:
Email address of contact:
What services/products does your company offer?
How would you describe your organizational culture?
What is the core brand positioning that all messaging should support? In other words, what is your brand promise?
Does your company have a visual identity that meets your requirements and that you are happy with? (Logo, color palette, taglines, etc.)
Who are your top 5 competitors? Please add URLs if applicable. What specific advantages and vulnerabilities do they have?
What do you do better than your competitors? In other words, what are you differentiators? (Honestly)
What do your competitors do better than you? (Honestly)
What's your elevator pitch to prospects?
Describe your project, concept or idea and the problems we need to solve
What is the main goal and other important objectives of the project? In other words, how will we define success?
What challenges or threats may stand in the way of success? (Honestly)
What specific requirements do you have for the project? (Website, Facebook Page, Blog, Email marketing, etc.)
Do you have any references of inspiration for the project? (Examples of websites or Facebook Pages you like. Please provide URLs)
If this is a website project, do you have copy or will you need new copy? Have Copy Need new copy
What is the target completion date?
Do you have people internally who can manage the project once it is complete? Yes No
Will your people need training on how to manage your digital infrastructure and/or online presence? Yes No
What is your budget range for this project?
What is your monthly budget range for ongoing services if applicable?
Who are your current "clients" or "customers"? In other words, who do you want to reach online?
What are the most frequently asked questions by your prospects?
What are your prospects top three challenges/concerns?
How do most of your clients hear/know about you?
How do you generate most of your leads? (Online, word-of-mouth, referrals, traditional marketing, sales team, etc.)
Why did current clients choose you?
What are your current clients' top three challenges/concerns?
What online properties do you currently operate? (Website, blog, Facebook Page, Twitter, etc.)
Do you currently track analytics for your online website or other online properties? Yes No
Who currently hosts your website?
Will you want us to host anything moving forward? Yes No
Do you have the ability internally to create new content (web pages, blog posts, photos, videos, email campaigns, Facebook posts, tweets, etc.) on an ongoing basis?
Do you have any images or videos of actual patients, residents, staff, families that can be used for the project? Stories we can highlight? Testimonials? Awards?
Do you have any extra or specific requirements for the project? (Blog, video, galleries, discussion forums, live chat, online calendar, community site, email marketing, etc.)
Do you have any final thoughts that may be helpful in the planning for this project?
How did you hear about CareNetworks?