In early 2012, Halcyon Healthcare was a well-funded startup with two hospice acquisitions under their belt but no brand identity and no online presence to speak of. Halcyon approached CareNetworks to help them develop a digital brand experience that would showcase their company culture and differentiate them from their competitors.
They wanted us to design and build a modern, people-centric, socially integrated and community-focused website that helped them advance their mission, vision, and business objectives – a place where prospective and existing patients, family members, employees, referral sources and others would obtain relevant, timely and valuable information with an ability to connect, communicate, and share via social media channels.
After completing our discovery process and strategic planning, we designed the logos and color palette for Halcyon Healthcare as well as their two service lines (home health and hospice) and their non-profit Foundation. We then designed and developed a branded and integrated online ecosystem which includes 3 state-of-the-art websites, 2 blogs, a Facebook Page, a LinkedIn Page, and an email marketing platform. We set up social media policies, educated employees on Best Practices, and trained staff how to effectively use and manage the sites. We authored and optimized site content and performed a 3-month foundational SEO program with monthly Analytics reporting.
Halcyon now has one of the most sophisticated (and beautiful) online infrastructures in the hospice and home health care industries. Their sites showcase the company’s culture and people, and they invite visitors interact and engage with the organization. The combined reach of the Halcyon Healthcare online properties is over three thousand people per month and their Google search rankings for important search terms like “Hospice Georgia” place them right at the top of the coveted page one. The sites are driving business traffic and providing credibility support to folks who want to check them out before making a referral or making a decision about care for a loved one.
Here’s some recent hard data for a 2-month period in late 2012:
- 6,039 visits made by 4,269 visitors
- 19,532 pages viewed
- Over 300 leads generated!