After completing Halcyon Healthcare’s Online Presence Project, Halcyon Hospice was looking for a way to generate more online sales and employment leads and boost engagement on their Facebook Page.
We created two landing pages with contact forms, custom homepage slides, 2 additional contact forms, volunteer and employment application forms, call-to-action graphics, and a couple of nicely designed MailChimp templates. We also trained staff on Facebook engagement tactics.
Over a 3-month period, the websites generated 139 leads and Facebook and LinkedIn added 23 more for a total of 162 leads. Facebook engagement rose to its highest level since launching the Page. In March of 2013, the Halcyon Hospice site won “Best Senior Living Provider Website” from SeniorHomes.com.